Ad spend of selected restaurants in the U.S. 2022

In 2022, Domino's ranked as the most-advertised restaurant chain in the United States, with a measured media ad spend of 774 million U.S. dollars. McDonald’s came in second with a spending of 638 million dollars in measured media advertising. Wendy's followed with 538 million dollars. Brand value of quick service restaurant chains Brand value is a term marketers use to describe the worth of a brand. In 2022, McDonald's was the most valuable fast-food brand worldwide by a wide margin, beating its closest competitors such as Starbucks, KFC, Chipotle, Domino's Pizza, and Subway with an estimated brand value of 196.5 billion dollars. McDonald’s trails behind competitors in terms of consumer opinionsThe fast-food giant headquartered in Chicago, Illinois, McDonald's is not doing well in terms of customer opinions compared to its main rivals and alternatives. According to the American Customer Satisfaction Index, the chain had the lowest index score among other limited-service restaurants in the United States in 2023. At 69 points, McDonald’s ranked well behind Burger King’s 76 points, Subway’s 75 point-score, and Taco Bell, which earned 71 points. In that year, Chick-fil-A was the best chain with an ACSI score of 85.

于2022年，多米诺披萨（Domino's）荣膺美国广告投入最多的餐饮连锁品牌，其媒体广告支出高达7.74亿美元。麦当劳（McDonald's）以6.38亿美元的媒体广告投入位居第二。温迪（Wendy's）则以5.38亿美元的广告支出紧随其后。品牌价值：快餐连锁品牌的价值品牌价值是营销人员用以描述品牌价值的术语。在2022年，麦当劳（McDonald's）以显著的差距成为全球最有价值的快餐品牌，其品牌价值估计为1965亿美元，远超其最接近的竞争对手，如星巴克（Starbucks）、肯德基（KFC）、chipotle、多米诺披萨（Domino's Pizza）和赛百味（Subway）。然而，在消费者观点方面，麦当劳（McDonald's）落后于竞争对手。总部位于伊利诺伊州芝加哥的快餐巨头麦当劳（McDonald's）在消费者观点方面相较于其主要竞争对手和替代品表现不佳。根据美国顾客满意度指数（American Customer Satisfaction Index，ACSI），麦当劳（McDonald's）在2023年成为美国其他有限服务餐厅中指数得分最低的连锁品牌。其得分为69分，远低于汉堡王（Burger King）的76分、赛百味（Subway）的75分以及获得71分的塔可钟（Taco Bell）。在那一年，奇克-菲拉（Chick-fil-A）以85分的ACSI得分成为最佳连锁品牌。