A consumer *value* theory of innovation in 3G mobile phones: a grounded theory approach

PhD Thesis. University of Queensland Business School. Main data: 26 consumer interviews, 10 telecom analyst interviews, web documents, 3G mobile phone brochures. Methodology: Grounded theory. Research Question: How do consumers understand value in 3G mobile phones? Abstract inc.: In this thesis, I examine how mobile phone consumers understand and experience value in 3G mobile phones, from the perspective of innovation theory.Update: 1.12.17 Added hi-res pdf of Value Model, App 14, p.A36.Update: 3.2.17 Added jpg of Value Model, Appendix 14, p.A36.<br>Update: 22.8.18 - add linksSee link to visual summary of Value (inc 12 Value Dimensions) - poster at DOI: https://doi.org/10.6084/m9.figshare.1399227.v2 (link below)<br>See list of consumer value types (N=80) found in smartphones at DOI: https://doi.org/10.6084/m9.figshare.1205097.v1 (link below)