Epsilon CDP

**Overview**
Epsilon CDP is an extended first party data marketing solution, built on connected identity, that delivers a unified view of individual customers across owned & paid channels so marketers can natively execute the highest performing activation through a simple and powerful self-service environment. Its solution scales up and down to make sure mid-market and enterprise clients can drive success with first party data marketing.

**Use cases**
Improving customer lifetime value, customer nurturing, increasing spend during conversion interactions, reducing costs to drive marketing outcomes

**Product details**
Sample System Data Objects Available:

• Golden Profile: the best, single view of a customer
• Best ContactPointPhoneVoice: the most effective phone number
• Best ContactPointPhoneSMS: the most effective mobile number for SMS
• Best ContactPointEmail: the most effective email address
• Best ContactPointAddress: the most effective physical address
• Website Activity: Site visitation data at the Golden Profile
• Analytic Model: The reference data for AI scores
• Analytic Model Profile Output: The AI output scores for a Profile
• Analytic Model Product Output: The AI output scores related to a product or product category
• Total Source Plus: A view of a the Total Source Plus attributes for a Golden Profile
• Core ID Distinct Count: The count of individuals with a Core ID

**Securely Access Your Data via Delta Sharing**
• With Epsilon CDP, customers can effortlessly unify customer data and activate it across platforms, leveraging
Delta Sharing.
• Epsilon utilizes Databricks' Delta Sharing with Epsilon CDP to securely receive and return data. Delta Sharing provides an open, flexible and secure approach for sharing live data to any recipient across clouds, platforms and regions.

- Datasets represented include channel activity, insights, loyalty, organization, profile, program/campaign, sales, etc.
- Sample fields include preference, address, phone, email, product, payment, loyalty points, loyalty balance, email opens, AI recommendation, etc.

For more details, refer to the embedded notebook.

**Additional Insights**
High Value Customers, Customers Most Likely to Purchase, Customers Likely to Attrite, Multi-Product Buyer, Single-Product Buyer, etc.