Web Data | Global web browsing & activity data feed (4.2 Billion records)

We offer web activity data of users that are browsing popular websites around the world. This data can be used to analyze web behavior across the web and build highly accurate audience segments based on web activity for targeting ads based on interest categories and search/browsing intent.
Record Count:90 Million+

Web Data Reach:
Our reach data represents the total number of data counts available within various categories and comprises attributes such as Country, Anonymous ID, IP addresses, Search Query, and so on.

Data Export Methodology:
Since we collect data dynamically, we provide the most updated data and insights via a best-suited method at a suitable interval (daily/weekly/monthly).

Data Attributes:
Anonymous_id
id_type
Timestamp
Estid
Ip
userAgent
browserFamily
deviceType
Os
Url_metadata_canonical_url
Url_metadata_raw_query_params
refDomain
mappedEvent
Channel
searchQuery
Ttd_id
Adnxs_id
Keywords
Categories
Entities
Concepts

搜集汇总

背景与挑战

背景概述

该数据集提供全球42亿条网页浏览活动记录，覆盖9000万+用户，包含匿名ID、IP地址、搜索查询等多维度属性，适用于用户行为分析和精准广告定向。数据通过动态收集定期更新，支持按需导出。