IMPROVING STRATEGIC MANAGEMENT OF SMALL BUSINESS DEVELOPMENT IN THE CONTEXT OF DIGITAL TRANSFORMATION OF THE ECONOMY

This article examines the theoretical and methodological foundations for improving the strategic management of small business development in the context of digital transformation of the economy. The necessity of transitioning from traditional management models to adaptive strategic approaches based on the use of digital technologies, data-driven solutions, and platform-based tools is substantiated. A methodology for the integral assessment of the effectiveness of strategic management in small businesses is proposed, taking into account organizational, economic, and digital factors. A mechanism for the formation of an adaptive development strategy aimed at enhancing competitiveness and sustainability of small businesses under conditions of market uncertainty is developed. The practical significance of the research lies in the applicability of the proposed approaches in the activities of small business entities, ensuring improved managerial decision-making efficiency and reduced entrepreneurial risks.本文探讨了经济数字化转型背景下中小企业发展战略管理优化的理论与方法论基础。论证了从传统管理模式向依托数字技术、数据驱动解决方案及平台化工具的适应性战略路径转型的必要性。提出了兼顾组织、经济与数字因素的中小企业战略管理效能综合评估方法，并构建了面向市场不确定性环境、旨在提升中小企业竞争力与可持续发展能力的适应性发展战略形成机制。本研究的实践意义在于，所提出的相关方法可应用于中小企业经营活动，助力提升管理决策效率并降低创业经营风险。