Top methods for purchasing DOOH campaigns according to marketers in Germany 2024

During a survey among marketers in Germany published in the second half of 2024, approximately 52 percent reported usually or always purchasing campaigns through direct buys only. Around 48 percent of marketers stated campaigns through programmatic buys only, while 47 percent relied on campaigns with a mix of direct and programmatic buys.

在2024年下半年发布的一项针对德国市场营销人员的调查中，约有52%的受访者表示通常或总是通过直接购买方式购买广告活动。约48%的市场营销人员表示仅通过程序化购买方式进行广告活动，而47%的市场营销人员则依赖于直接购买和程序化购买相结合的广告活动。