(RAW 270 Respondent) Dataset AI-Chatbot, Trust & Experience, Repurchase Intention, Alfagift Indonesia 2025

This dataset was collected as part of the undergraduate thesis entitled “The Influence of Using AI-Chatbot on Consumer Trust and Experience in Online Retail (Alfagift), and Its Role in Driving Repurchase Intention.”The data consist of 270 survey responses from Alfagift users in Indonesia, primarily aged 18–35 years. ” The variables measured include AI-Chatbot usage (12 items), Customer Trust (8 items), Customer Experience (6 items), and Repurchase Intention (7 items). The dataset supports quantitative analysis using Partial Least Squares Structural Equation Modeling (PLS-SEM).本数据集为完成题为《人工智能聊天机器人（AI-Chatbot）对印尼在线零售平台Alfagift的消费者信任与体验的影响及其对回购意愿的驱动作用》的本科毕业论文所采集。该数据集包含270份来自印尼Alfagift平台用户的问卷回复，受访者年龄主要集中在18至35岁区间。本次研究测量的变量包括AI聊天机器人使用情况（共12个题项）、消费者信任（8个题项）、消费者体验（6个题项）以及回购意愿（7个题项）。该数据集支持采用偏最小二乘结构方程模型（Partial Least Squares Structural Equation Modeling，PLS-SEM）开展量化分析。