Data Quality Report

**Receive valuable information on the overall health of your customer data with the Data Quality Report app from Deep Sync.** The following summary metrics are shared to provide you with guidance on areas of improvement:

- Counts of unique individuals and households, as well as match rates to Deep Sync's robust identity graph
- The quantity of personal information attributes that can be appended to your customer data, including names, postal addresses, phone numbers, and email addresses
- The fill rate of additional data attributes that can be appended to your customer data, including demographics, financial data, interests, household composition, purchase behaviors, and more

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## Expected Workflow:

- Install the app
- Create a view of your customer data with the required columns
- Run the “Match” stored procedure
- View the results in the app dashboard

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Once installed, the Data Quality Report can be run on any customer records housed in Snowflake without directly sharing your data with Deep Sync. Your data will be securely matched to Deep Sync’s identity graph, featuring coverage of 97% of U.S. consumers age 18 and older.

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## Why Deep Sync?

Deep Sync is the industry leader in deterministic identity. Leveraging our 35-year foundation of compiling direct mail grade datasets, Deep Sync develops data-first technologies that power marketing, measurement, AI, and business intelligence for agencies and brands with our fully deterministic identity graph, privacy-first audiences, comprehensive data solutions, and integrations with leading platforms and cloud providers.

At the core of Deep Sync’s identity graph is our proprietary identity spine, a highly accurate, deterministic offline identity asset of more than 260 million direct mail-grade records that recognizes consumers and households across the United States. Our identity spine enables us to connect a variety of data assets into actionable audiences through the use of offline personal information with observed linkages to digital identifiers.

Deep Sync’s identity graph powers the data behind our Data Quality Report listing.

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## Additional Considerations - What Comes Next?

Following the completion of your Data Quality Report, consider exploring Deep Sync's Integrated Identity Resolution to add individual and household identifiers to your data or our Customer Data Enrichment native app to append geographic and demographic attributes to your first-party data. We welcome you to contact our team at [e-mail] for additional assistance.