Dust of progress calls for passage: nature and development images in the Amazon Rainforest

ABSTRACT Between 1958 and 1960, the main project of the government of Juscelino Kubitschek for the Amazon region was built: the Transbrasiliana, or Belém-Brasília Highway. With the opening of more than two thousand kilometers of road in the middle of the Amazon rainforest, the project was criticized by opposition media. Faced with this question, the press in favor of the Kubitschek government was activated to produce materials favorable to the enterprise. This article aims to analyze the images produced by these reports. Through them, it is also possible to analyze the relationships between the development projects of this period and the nature, as well as how the Amazon region was seen by the Kubitschek government.