eCommerce Benchmark KPIs: Grocery in Russia

In 2023, next to an add-to-cart rate of 12.8%, a cart abandonment rate of 68.3%, and a conversion rate of 4.1%, the eCommerce Benchmark KPIs for Grocery in Russia also consist of an AOV of US$56, a discount rate of 14%, and a return rate of 5.1%.

于2023年，俄罗斯电子商务在杂货领域的基准关键绩效指标（KPI）包括：购物车加入率12.8%，购物车放弃率68.3%，转化率4.1%，平均订单价值（AOV）为56美元，折扣率为14%，退货率为5.1%。