Climate Tourism Survey

This dataset contains responses to a survey examining the effects of climate change on tourists' destination choices and preferences for sustainable tourism in Greece. The survey was conducted between August 1st and August 26th, 2024, with 580 participants recruited via snowball sampling from social media platforms targeting travel groups. Inclusion criteria required participants to be over 18 years of age and either have visited Greece in the past three years or plan to visit within the next three years.
The survey explores various factors influencing tourists’ travel decisions, such as climate change awareness, perceptions of climate risks (e.g., temperature rise, wildfires), and preferences for sustainable practices (e.g., recycling, eco-friendly accommodations). The data also includes demographic information such as age, gender, education, employment status, and household income.
Key findings from the data reveal that traditional factors like cost, safety, and beaches remain dominant in tourists' destination choices, while climate concerns such as temperature rise and wildfires significantly influence destination selection. Notably, there is a growing preference for destinations that prioritize sustainability, although respondents perceive the tourism industry’s response to climate change as insufficient.
This dataset can be used to analyze how climate risk perceptions shape tourist behavior, the role of sustainability in travel decisions, and the potential for climate change to alter tourism patterns in Greece. It also provides insights into demographic variations in climate awareness and sustainable tourism preferences, offering a foundation for targeted communication and policy development to enhance resilience in Greece’s tourism sector.