Data and software availability: Communication and price discounts for discoloured limes: A quasi-experimental retail pilot in Germany

The Zenodo repository contains the anonymised store-day dataset, codebook and JASP analysis files, including daily discoloured- and green-lime sales, revenue, transaction counts, condition and store codes, day indices, and documented weather and special-event variables. It also provides the condition schedule, German point-of-sale communication and English translation, shelf-label materials, implementation checklist, complete model and sensitivity-analysis outputs, and reporting checklist, together with the JASP analysis file used for diagnostic and HC3 sensitivity calculations. The analytical dataset and documentation are provided with an English translation, and the data and extended materials are available under a CC BY 4.0 licence unless otherwise indicated.