Average order value on D2C e-commerce sites in France 2023, by category

Purchases of big ticket items usually have higher values and result in bigger average order value. That is the case of online orders from direct-to-consumer (D2C) brands' websites in France. In 2022, the average order value for homeware and home decor hit 315.9 euros, outdoing other product categories like clothing (137.4 euros) or accessories (199.8 euros).

大宗商品的采购通常具有较高的价值，并导致平均订单金额的显著增加。这一现象在法国直接面向消费者（D2C）品牌网站的在线订单中尤为明显。2022年，家居用品及装饰品的平均订单金额达到了315.9欧元，超过了其他产品类别，如服装（137.4欧元）或配饰（199.8欧元）。