Dataset for: Understanding Gen-Z Purchase Intention in Short Form Video Social Commerce: The Role of Hedonic Value and Multidimensional Trust

This dataset accompanies the study "Understanding Gen-Z Purchase Intention in Short Form Video Social Commerce: The Role of Hedonic Value and Multidimensional Trust," which applies the Stimulus-Organism-Response (SOR) framework to examine the drivers of purchase intention among Indonesian Generation Z consumers in short-form video social commerce. The dataset contains 274 complete and anonymized survey responses collected through an online questionnaire in early 2026. It includes respondent demographics and 28 measurement items on a five-point Likert scale covering hedonic value, utilitarian value, trust in sellers, trust in products, trust in platform, and purchase intention. A codebook describing each item and its construct is provided.