Travel Activities and Motivation Survey, 1999 [Canada]: Mail Survey

The Travel Activities and Motivation Survey (TAMS) was conducted by Statistics Canada on behalf of the Canadian Tourism Commission and four provincial and territorial agencies responsible for tourism. The types of information collected are: areas of Canada travelled to in the previous two years and travel intentions for the next two years; reasons non-travellers do not travel; participation in recreational and entertainment activities; reasons for travelling in Canada and to Canadian provinces and territories; types of accommodation used while travelling; sources of travel planning information; and impressions of parts of Canada as travel destinations. Data from the TAMS are used by a number of federal government agencies and departments, the Canadian Tourism Commission and provincial tourism boards. Other users include the media, business, consultants, universities and other researchers interested in the Canadian traveller. Researchers and consultants in the government, private businesses, universities and the media will use the survey results to educate and inform the public, develop new programs and determine the need for new services and infrastructure.

旅行活动与动机调查（Travel Activities and Motivation Survey，简称TAMS）由加拿大统计局代表加拿大旅游委员会及四家省级、地区旅游主管机构开展实施。本次调查采集的信息类别涵盖：受访者过往两年内到访的加拿大境内区域、未来两年的旅行意向；非旅行者放弃出行的原因；休闲娱乐活动参与情况；在加拿大境内及前往加拿大各省、地区旅行的动因；旅行期间使用的住宿类型；旅行规划信息的获取渠道；以及对加拿大各区域作为旅游目的地的观感。TAMS的数据集已被诸多联邦政府机构与部门、加拿大旅游委员会及省级旅游主管部门所使用。其他使用者还包括媒体机构、商业组织、咨询顾问、高校及其他关注加拿大旅行者群体的研究人员。政府、私营企业、高校及媒体领域的研究人员与咨询顾问，将借助本次调查结果开展公众教育与信息普及工作、开发全新旅游项目，并评估新增服务与基础设施的需求。