THE SURVEY DATA SET for GREEN MARKETING PRACTICE AS A TOOL OF ENVIRONMENTAL PROTECTION: THE CASE OF SELECTED WATER BOTTLING COMPANIES AND OFFICES IN ROBE AND SHASHEMENE TOWNS, ETHIOPIA

The data set is about green marketing and the environmental protection of selected water bottling companies and offices in Robe and Shashemene towns, Ethiopia. Two hundred thirty-eight respondents were surveyed with five-point Likert scale questionnaires and observed to acquire primary data. The structural equation model (SEM) was analyzed with SmartPLS version 4. The study indicated that green prices had moderately significant correlations with the environmental protection of the study area, while place, product, and promotion had a modest impact on environmental protection. Furthermore, the coefficient path findings indicated that green price was the most influential variable of green marketing on environmental protection, followed by green products, green promotion, and green place, respectively. Generally, the research's findings indicate that the independent variables (green marketing) could explain 37.9% of the dependent variables (environmental protection), which confirmed that green marketing has significantly influenced environmental protection.

本数据集围绕埃塞俄比亚罗贝（Robe）与沙谢梅内（Shashemene）镇的部分瓶装水企业及办公场所的绿色营销（green marketing）与环境保护主题展开。研究通过五点李克特（Likert）量表问卷对238名受访者开展调查，并结合实地观测获取一手数据。采用SmartPLS 4版本对结构方程模型（SEM）进行分析。研究表明，绿色价格（green price）与研究区域的环境保护呈中等显著相关，而渠道、产品与促销对环境保护的影响相对较小。此外，系数路径分析结果显示，绿色价格是绿色营销对环境保护影响最大的变量，其次依次为绿色产品（green product）、绿色促销（green promotion）与绿色渠道（green place）。总体而言，本研究发现自变量（绿色营销）可解释因变量（环境保护）37.9%的变异量，证实绿色营销对环境保护具有显著影响。