Role of Emotional Appeal-Enabled Educational Marketing (EAEM) in the Digital Era: A Fuzzy TISM Approach for Enhancing Students' Engagement

Expert Opinion (Factor Selection): This file utilises experts' opinion to select the EAEM factors. Expert Opinion (Fuzzy Analysis): This file utilises experts' opinion to analysis the dependency and interdependency among EAEM factors. Moreover, this data is used to analysis the FUZZY TISM and Fuzzy MICMAC.专家意见法（因子筛选）：本文件采用专家意见筛选EAEM因子。 专家意见法（模糊分析）：本文件借助专家意见分析EAEM因子间的依存关系与相互关联关系。此外，该数据集还用于开展FUZZY TISM与模糊MICMAC分析。