THE MOTIVATION OF COLLABORATORS IN FAMILY MICRO COMPANIES: CYBERCAFÉ

ABSTRACT Purpose: The purpose of this study is to analyze the motivation of collaborators based on the Maslow pyramid, in order to have an approach to the subject of motivation in family micro-businesses, such as cybercafé, where business is income from computer systems and the internet. Originality/value: This paper is original to find solutions to the existent gap in motivating collaborators of micro family business dedicated to the service of renting computers for the Internet. The main implication is to generate proposals for the improvement of labor motivation in the aforementioned family micro-enterprises. Design/methodology/approach: A questionnaire elaborated on the scale of Likert is applied to diagnose motivation and job satisfaction starting from the Maslow pyramid. With a sample of 7 employees, who work in the company mentioned above, the questionnaire was applied to Google forms. Summary of key results: The results presented by the study of job motivation in cybercafé are not favorable to the company, due to the representativeness showed by the “indifferent” option chosen by the employees in the scenarios presented in the questionnaire. This can create uncertainty due to the impartiality or to some extent insecurity in the employee when choosing the option “indifferent”. Findings: Labor motivation in the family micro-business partners may be a little complex to address under the Maslow theory, and in general, that of any models, which have been developed, because of to the environment, in which these family companies are set up and operate.

摘要
研究目的：本研究旨在基于马斯洛需求金字塔（Maslow pyramid）分析合作者的工作动机，以期探讨网吧（cybercafé）这类依托计算机系统与互联网获取营收的家族式微型企业中的激励议题。
原创性与价值：针对专注于提供计算机互联网租赁服务的家族式微型企业，其合作者激励机制的相关研究尚存空白，本文旨在填补这一空白，具备原创性。本研究的核心实践价值在于，为上述家族微型企业优化劳动激励方案提供可行思路。
研究设计与方法：本研究基于马斯洛需求金字塔，采用李克特（Likert）量表编制问卷，用于诊断员工的工作动机与工作满意度。研究通过谷歌表单（Google Forms）发放问卷，有效样本为7名就职于上述网吧的员工。
核心结果概述：针对网吧员工工作动机的研究结果并不利于企业发展，原因在于员工在问卷各情境中普遍选择了“无明确倾向”选项，该选项的高代表性导致无法准确判断员工的真实态度，且一定程度上反映出员工在作答时存在不安情绪。
研究发现：家族式微型企业合作者的工作激励问题，无论依托马斯洛理论还是现有各类激励模型进行分析，往往都具有较强的复杂性。这一复杂性源于这类家族企业的运营环境与行业特性。