Giant cash register on the lawn in front of Bovard Hall, USC, 1923

Photograph of the giant cash register on the lawn in front of Bovard Hall, University of Southern California, 1923. A man in black suit is standing on the register with his back to the photograph. "A giant cash register, with coeds holding the figures in the windows at the top, was erected in front of Bovard Hall, in 1923, when USC sought $10 million for endowment. Only $71,350.00 had been subscribed by March 3, 1923 and the campaign ended far short of its goal" -- clipping attached to the verso. "A giant cash register, elected on the lawn in front of the Administration Building, was a device of the first major fund-raising drive of the Von KleinSmid administration in 1923. Women students held the figures in the windows at the top of the register, changing them in response to the man hammering the keys with a sledge. Drive sought $10 million but ended far short of the goal" -- The Trojan gallery, p. 87.1923年，美国南加州大学（University of Southern California）博瓦德堂（Bovard Hall）正前方草坪上的巨型收银机摄影作品。画面中一名身着黑色西装的男子背向镜头站在收银机之上。 附于照片背面的剪报记载："这台巨型收银机是1923年南加大为募集1000万美元捐赠基金所设，由女大学生在收银机顶部的橱窗内举着数字标牌。截至1923年3月3日，仅筹得71350.00美元，本次筹款活动远未达到既定目标。" 《特洛伊画廊》（The Trojan gallery）第87页记载："这台竖立在行政楼前草坪的巨型收银机，是冯·克莱斯米德（Von KleinSmid）执政时期首次大型筹款活动的标志性装置。女学生们站在收银机顶部的橱窗内举着数字标牌，随男子以大锤敲击按键实时更新筹款数额。本次筹款目标为1000万美元，但最终未能达成。"