B2B Commercial Data (Intent)

**Overview**
The power of accurate and comprehensive commercial B2B data cannot be overstated, as it is the foundation for success in today’s fast-paced business landscape. To build a strong and competitive organization, it is crucial to embrace best-in-class third party B2B data as a core part of your business strategy. ZoomInfo Data Cubes are powerful data solutions that provide seamless access to the world’s best B2B data, at scale. Whether you need to build your master data, supplement your multi-vendor strategy, unite siloed data, or run advanced analysis and modeling, ZoomInfo Data Cubes have you covered.With unlimited access to ZoomInfo data delivered directly to your existing systems of work, you can build a reliable go-to-market data foundation to analyze, predict, and engage with the right accounts to drive revenue. By actualizing your total addressable market, pinpointing your ideal customer profile, increasing segmentation accuracy, predicting look-alikes, sharing go-to-market insights and more, ZoomInfo Data Cubes provide holistic account intelligence for your go-to-market motions.

The ZoomInfo Intent Data Cube delivers large-scale access to standard ZoomInfo Intent Topics, enabling advanced data modeling, scoring, analysis, and other crucial data initiatives. With the Intent Data Cube, data teams can uncover trends and patterns in buyer behavior, enhance lead qualification and scoring, and make data-driven decisions that drive growth and revenue.

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**Use cases**
Here are a few ways a data team can leverage ZoomInfo Intent data via the Intent Data Cube:
- Predictive lead scoring, trend scoring, and lead prioritization
- Deals lost and sales pipeline analysis
- Modeling “Next Best Actions” (NBA)
- Marketing and sales campaign optimization

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**Product details**
Intent Data Cube: The Intent Data Cube delivers intent signals at scale for use by Data Analytics, Sales & Marketing Ops, Demand Gen, and BI teams for data modeling, scoring, and analysis purposes.

Sample Data Cube: zi_sample_intent_signals
Details: Sample 100 Intent Signals

For more details, refer to the embedded notebook.

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**Full Suite of Data Cubes**
**Company Data Cube:** *Firmographic Data purpose-built for Sales & Marketing*
Understand and expand your Total Addressable Market (TAM) with access to 200+ ZoomInfo company data attributes at the HQ and location-level, refreshed and delivered quarterly. ZoomInfo’s firmographic data supports industry-leading match & fill rates built on logical business relations - making it the preferred foundational dataset for Sales and Marketing motions.

**Company Data Cube Add-on:** *Technographic Data*
Gain in-depth insight into the complementary and competitive technologies companies are using to tailor your campaigns with precision.

**Company Data Cube Add-on:** *Advanced Attributes*
Leveraging complex data modeling and ZoomInfo’s proprietary rules engine, Advanced Attributes delivers a comparative analysis of department size and strength, technology spend, and a blended measure of department-level sophistication.

**Hierarchy:** *Target the right companies with accurate corporate hierarchy linkages*
Understand the relationship between accounts with unlimited access to ZoomInfo’s corporate hierarchy data. Refreshed and delivered quarterly, this cube contains 55 fields including ultimate parent, domestic parent, immediate parent, subsidiary, headquarter, individual location and franchise data.

**Intent Data Cube:** *Turn research into revenue with insights into prospects actively seeking solutions like your*
Prioritize prospects actively seeking solutions like yours with direct access to ZoomInfo Intent Data, refreshed and delivered weekly. Subscribe to your choice of 4,000+ Standard Intent Topics to use as fuel for your modeling, scoring, analysis, and other advanced data initiatives.

**Contact Data Cube:** *Pinpoint your ideal customer profile with complete account intelligence*
Fill the gaps in your accounts and map your ideal customer profile with criteria-based access to the industry’s most comprehensive contact data attributes, refreshed and delivered monthly.

**Contact Data Cube Add-on:** *Job History*
Track your champions, discover patterns across career moves, recruit for culture-fit candidates, refine outreach based on responsibilities, and more with complete career histories for customers and prospects.

**Additional Resources**
[Capital One Case Study](https://www.zoominfo.com/b2b/customer-success/Capital-One)
See how Capital One uses ZoomInfo Data Cube to improve data quality and enable sales reps at scale. Read case study.

[eBook: 5 Ways Go-To-Market Teams use Data as a Service](https://www.zoominfo.com/resources/5-ways-go-to-market-teams-use-data-as-a-service)

搜集汇总

背景与挑战

背景概述

该数据集提供ZoomInfo的意图信号数据，支持大规模B2B数据建模、评分和分析，帮助用户优化销售和营销策略，包括预测性潜在客户评分和销售管道分析等应用场景。