JMTP hedonic communal

The data describes a scenario where wage theft is alleged to have taken place in a restaurant setting. There are 2 brands in the study; one, a fine dining restaurant, and second a casual chain. The main hypotheses is that the fine ding restaurant has lower brand credibility, integrity and attitude after reports of wage theft than the casual dining chain

本数据集描述了一种场景，其中涉嫌在餐厅环境中发生工资盗窃。研究涉及两个品牌；其一为高级餐厅，其二为休闲连锁店。主要假设为：相较于休闲餐饮连锁，高级餐厅在发生工资盗窃事件后，其品牌信誉、诚信度和态度均有所下降。