eCommerce Benchmark KPIs: Flowers & Gifts in Nigeria

In 2023, next to an add-to-cart rate of 14.4%, a cart abandonment rate of 89.9%, and a conversion rate of 1.4%, the eCommerce Benchmark KPIs for Flowers & Gifts in Nigeria also consist of an AOV of US$44.9, a discount rate of 11%, and a return rate of 4.8%.

至2023年，尼日利亚花卉与礼品电商领域的关键绩效指标（KPIs）显示，除14.4%的加入购物车率、89.9%的购物车放弃率和1.4%的转化率之外，还包括平均订单价值（AOV）为44.9美元、折扣率为11%以及退货率为4.8%。