DIGITAL TECHNOLOGIES AND GASTROTOURISM

this article will cover in detail about digitization and its main trends and opportunities in gastronomic tourism. In addition, the importance of digital technologies in the field of gastroturism and their role in the development of tourism services are analyzed. In the process of analysis, the impact of online platforms, mobile applications, social networks, electronic payment systems and artificial intelligence technologies on the development of gastronomic tourism is covered. The issues of promoting national cuisine and gastronomic heritage through digital technologies, providing comfortable services to tourists and increasing tourist flow were also considered. The study found that digital innovation is an important factor in improving the effectiveness of gastrotourism and enhancing its competitiveness. It will also dwell on the experiences of virtual technologies and artificial intelligence in gastronomy.本文将详细探讨数字化及其在美食旅游（gastronomic tourism）领域的主要趋势与发展机遇。此外，本文还分析了数字技术在美食旅游领域的重要价值，及其对旅游服务发展的推动作用。在分析环节中，本文涵盖了在线平台、移动应用、社交网络、电子支付系统以及人工智能（Artificial Intelligence）技术对美食旅游发展的影响。本文还研究了通过数字技术推广国家美食与美食遗产、为游客提供舒适服务以及提升游客流量等相关议题。本研究表明，数字创新是提升美食旅游运营效能、增强其市场竞争力的关键因素。本文还将详述虚拟技术与人工智能在美食领域的应用实践经验。