Dataset Support Storytelling Marketing for Sustainable Consumer Engagement: A PLS-SEM Study on Brand Trust and Purchase Decision in the Beauty Industry
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Dataset Support Storytelling Marketing for Sustainable Consumer Engagement: A PLS-SEM Study on Brand Trust and Purchase Decision in the Beauty Industry
支撑面向可持续消费者参与的叙事营销的数据集：一项针对美妆行业品牌信任与购买决策的偏最小二乘结构方程模型（Partial Least Squares Structural Equation Modeling，PLS-SEM）研究
