Multi-Region Marketing Mix Modeling (MMM) Dataset for Several eCommerce Brands
收藏Figshare2024-03-01 更新2026-04-08 收录
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https://figshare.com/articles/dataset/Multi-Region_Marketing_Mix_Modeling_MMM_Dataset_for_Several_eCommerce_Brands/25314841/1
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资源简介：
This dataset contains anonymised, multi-region, marketing and purchase data for close to 100 eCommerce brands to support the advancement and benchmarking of Marketing Mix Modelling techniques. This data is focussed solely on online purchase and digital marketing channels. Please review the data dictionary provided for further details.
提供机构：
Anderson, Anthony
创建时间：
2024-02-29
