The Effect of Digital Customer Experience on Customer Loyalty in Coffee Shop Mobile Applications in Indonesia: The Mediating Roles of Customer Satisfaction and Customer Engagement

This dataset supports the study titled “The Effect of Digital Customer Experience on Customer Loyalty in Coffee Shop Mobile Applications in Indonesia: The Mediating Roles of Customer Satisfaction and Customer Engagement.” The research examines the effect of Digital Customer Experience on Customer Loyalty, with Customer Satisfaction and Customer Engagement as mediating variables, in the context of the Kopi Kenangan mobile application in Indonesia. Kopi Kenangan was selected as the research context due to its strong adoption among Indonesian consumers, with its mobile application ranking highly in the Food & Drink category on both Google Play Store and the App Store Indonesia. A quantitative survey was conducted among 309 respondents who have experience using the Kopi Kenangan mobile application. The research instrument consists of 57 indicators measuring four main constructs: Digital Customer Experience, Customer Satisfaction, Customer Engagement, and Customer Loyalty. Data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) with SmartPLS software. The dataset includes SmartPLS output files containing measurement model results, including outer loadings, reliability and validity measures, as well as structural model and bootstrapping results for hypothesis and mediation testing.