Black Friday: main reason for choice of retailers in selected countries 2021

According to a survey conducted in June 2021, prices and promotional offers were revealed as the main reason that determined consumers' retailer choice to shop with during Black Friday and Cyber Monday, with 32 percent of respondents citing this as the leading factor. For 12 percent of the shoppers responding to the survey, the most important factor was that the chosen stores had the gifts they were looking for. Store environment came out as the least important determining factor for store choice, as it was the main deciding factor for only two percent of the respondents.

根据2021年6月进行的一项调查，价格及促销活动被揭示为消费者在黑色星期五和网一期间选择零售商进行购物的主要决定因素，32%的受访者将其列为首要原因。对于12%的受访购物者而言，最重要的因素是所选店铺拥有他们寻求的礼品。店铺环境在决定购物选择的影响因素中排名最低，仅占受访者的2%，成为其主要的决策因素。