Factors when purchasing private label groceries among consumers in Italy 2023

Based on a 2023 survey conducted in Italy, 41 percent of respondents emphasized price as the primary factor they consider when purchasing private labels during grocery shopping. In contrast, only two percent of participants highlighted packaging as an important criterion when buying store brand groceries.

基于2023年在意大利进行的一项调查，41%的受访者强调价格是他们购买杂货时考虑的私人标签产品的首要因素。相比之下，仅有2%的参与者将包装视为购买商店品牌杂货时的重要标准。