GenAI in [Industry] Study 2026-LNU - Group 02

This study examines how generative AI influences travelers’ planning experiences and their trust in recommendations. To address the research question, “How does the use of generative AI tools influence travelers’ planning experience and perceived trust in recommendations?”, a qualitative approach was adopted. The study is based on 12 semi-structured interviews, analyzed using thematic analysis. The findings indicate that generative AI enhances the planning process through increased efficiency, time savings, and access to structured information, thereby facilitating travelers’ decision-making. However, information overload may create uncertainty and complicate choices. Furthermore, the results show that most users frequently verify information through other sources, which limits their trust in AI-generated recommendations. In conclusion, the respondents’ results indicate that generative AI functions as an effective complementary tool, but does not replace human sources of trust.本研究探讨生成式人工智能（Generative AI）对旅行者规划体验及其对推荐内容信任度的影响。为解答研究问题「生成式人工智能工具的使用如何影响旅行者的规划体验与对推荐内容的感知信任？」，本研究采用质性研究方法。本研究基于12份半结构化访谈数据，并采用主题分析法开展数据分析。 研究结果显示，生成式人工智能可通过提升规划效率、节省时间并提供结构化信息来优化旅行者的规划流程，进而助力其决策制定。但与此同时，信息过载可能引发不确定性，使决策过程更为复杂。 此外，研究结果表明，多数受访者会频繁通过其他渠道核验AI生成的推荐信息，这在一定程度上限制了他们对AI生成推荐内容的信任。 综上，受访者的调研结果显示，生成式人工智能可作为高效的辅助工具，但无法替代人们信任的人工信息来源。