Location and App + Web Data

This is sample data covering 7 days from 11/22/2022 to 11/29/2022. Purchased data will be refreshed daily.

Location, App + Web Data licensing from MFour delivers clients behavior data containing 200M monthly event level visits to brick + mortar locations, smartphone apps and websites made by a representative group of over 100,000 US consumers. All Location, App + Web Data is collected through MFour’s Surveys On The Go® smartphone app.

Location, App + Web Data is sold in month increments. Purchases are made for go forward data, and historical data can be purchased as far back as January 2021. Location Data or App + Web Data can be purchased separately if desired.

MFour’s Location, App + Web Data is all Fair Trade Data®, meaning it has been collected from consumers who provided informed consent and were compensated appropriately for the exchange. Outside of the Snowflake Marketplace subscription, any consumer observed visiting a location, app or website from MFour’s dataset can then be surveyed to either profile that consumer or understand “the why” behind their observed visitation.

Expected workflow for purchasing full product:

Contact MFour team [e-mail]
Procurement - further evaluation, quoting and contracting
MFour will provide licensed behavior data via private listing on Snowflake

Tables Included:
- APP_VISIT
- WEB_VISIT
- VENUE_VISIT
- PANELIST_DEMOGRAPHIC

Fields Included in APP_VISIT:
- panelist_id
- os_name
- os_version
- device_manufacturer
- device_model
- device_type
- app_category
- app_name
- started_at_local
- ended_at_local
- started_at_utc
- ended_at_utc
- started_date_utc
- started_date_local
- duration_sec
- bundle_id

Fields Included in WEB_VISIT:
- panelist_id
- os_name
- os_version
- device_manufacturer
- device_model
- device_type
- started_at_local
- started_at_utc
- started_date_utc
- page_domain
- page_url
- predecessor_url
- successor_url
- browser_vendor
- search_term
- duration_sec
- website
- website_category

Fields Included in VENUE_VISIT:
- panelist_id
- pilgrim_visit_id
- os_name
- location_type
- venue_id
- venue_name
- venue_category
- venue_chain_name
- lat
- lng
- city
- state
- postal_code
- country
- street_address
- started_at_local
- ended_at_local
- confidence
- started_at_utc
- ended_at_utc

Fields Included in PANELIST_DEMOGRAPHIC:
- panelist_id
- dma
- state
- region
- birthday
- education
- ethnicity
- gender
- income
- employment_status
- marital_status

搜集汇总

背景与挑战

背景概述

该数据集提供2022年11月22日至29日的样本数据，包含10万美国消费者产生的2亿月均实体店、应用和网站访问行为数据，通过Surveys On The Go®应用采集。数据按月销售，包含APP_VISIT、WEB_VISIT等4个表格，涵盖设备信息、访问记录和用户人口统计等字段。