World Internet Project New Zealand Benchmark Survey 2007

Since 2007, the Institute of Culture, Discourse, and Communication (ICDC) at AUT University, has been conducting a long-term survey to track trends in Internet use, and to document the role and impact of the Internet in New Zealand society. The Internet has changed how business and trade deals are made; how schools and other academic institutions, councils, media, and advertisers operate. The Internet also impacts on family interaction, the ways in which people form new friendships, and the communities to which people belong.The World Internet Project New Zealand is an extensive research project that aims to provide important information about the social, cultural, political, and economic influence of the Internet and related digital technologies. As part of the World Internet Project International, a collaborative research effort, WIP NZ enables valid and rigorous comparison between New Zealand and 30 other countries around the world. Each partner country in WIP shares a set of 30 common questions.ICDC's longitudinal survey includes a cross-section of participants aged 12 and up, from across New Zealand. A quota ensures that people of Māori, Pasifika, and Asian descent, and the range of age groups, are not underrepresented. The survey investigates Internet access and targets Internet users as well as non-users; it looks at who uses this technology and what they do online. It also considers offline activities such as how much time is spent with friends and family. Other questions address issues such as the effects of the Internet on language use and cultural development; the role of the Internet in accessing information or purchasing products; and how the Internet affects the educational and social development of New Zealand children. In addition to studying the impact of the Internet, the survey tracks the effectiveness of strategies to address issues such as the digital divide between rich and poor, or urban and rural.

自2007年起，奥克兰理工大学（AUT University）文化、话语与传播研究所（Institute of Culture, Discourse, and Communication，以下简称ICDC）长期开展一项纵向调研项目，旨在追踪互联网使用趋势，并记录互联网在新西兰社会中的角色与影响。互联网重塑了商务与贸易磋商的模式，也改变了学校、其他学术机构、地方议会、媒体及广告商的运营逻辑。与此同时，互联网亦深刻影响着家庭互动、人们建立新友谊的方式，以及个体归属的社群。
新西兰世界互联网项目（World Internet Project New Zealand，以下简称WIP NZ）是一项大型综合研究计划，旨在为互联网及相关数字技术在社会、文化、政治与经济领域的影响提供关键研究数据。作为跨国协作研究项目“世界互联网项目国际联盟（World Internet Project International）”的组成部分，WIP NZ可实现新西兰与全球其余30个参与国之间兼具效度与严谨性的对比分析。该项目的所有参与国均采用统一的30道调研题目。
ICDC主导的这项调研覆盖了新西兰全境12岁及以上的跨人群受访样本。调研通过配额抽样机制，确保毛利族、太平洋岛裔、亚裔群体以及各年龄段人群均不会出现代表性不足的问题。该调研既涵盖互联网使用者也纳入非使用者，重点探究互联网的普及情况、不同群体的技术使用行为及其线上活动内容，同时也关注受访者的线下活动，例如与亲友共处的时长。其余调研问题围绕多项核心议题展开，包括互联网对语言使用与文化发展的影响、互联网在信息获取与商品购买中的作用，以及互联网对新西兰儿童教育与社交发展的影响。除了探究互联网的社会影响之外，该调研还会评估针对贫富数字鸿沟、城乡数字鸿沟等问题的应对策略的实施效果。