Podcast ad effectiveness among Latinos in the U.S. 2022

During surveys carried out in June 2022 among podcast listeners identifying as Hispanic or Latino in the United States, 76 percent of respondents who had listened to a podcast hosted by Latinos in the previous month said they gathered more information about a company or product after hearing an ad on a podcast.

在2022年6月对美国拉丁裔播客听众进行的调查中，此前一个月内收听过拉丁裔主持人播客的受访者中，有76%的人表示，在收听播客中的广告后，他们对某家公司或产品获得了更多信息。