Survey data that captures participants response to marketing communications, personality traits, demographics and dysfunctional attitudes

The dataset was designed to gather information about individuals such as demographics, personality traits, dysfunctional attitudes, and their responses to statements containing an embedded persuasion technique. The statements contained core messages such as the promotion of higher education courses.

本数据集旨在收集个体的相关信息，包括人口统计学特征、人格特质、功能失调性态度，以及个体对嵌入说服技巧的表述的回应。此类表述包含诸如推广高等教育课程在内的核心信息。