Share of cross-border digital buyers 2023, by select countries

Austria is one of the most popular markets for cross-border e-commerce worldwide. In 2023, more than eight in ten Austrian digital buyers purchased online from abroad. Among the countries analyzed, Israel had the second-highest share of cross-border shoppers, at 85 percent. On the other hand, Turkey showed the lowest cross-border e-commerce usage, at only 15 percent. Cross-border online shopping is a growing trend in the global e-commerce market, with an estimated 7.9 trillion U.S. dollars in value anticipated by 2030.International differences in revenue shareStatista Market Insights reveals that while Japan, the United States, and China had relatively low shares of cross-border e-commerce retail revenue at around two to three percent, Belgium and Austria had significantly higher revenue generated cross-border at 32% and 19% respectively. This suggests that certain countries are more receptive to cross-border online shopping, presenting favorable opportunities for businesses to target these markets specifically.From which country do cross-border shopper buy? A survey conducted in 41 countries globally highlights that China is the most popular market for online cross-border purchases, with 37% of respondents indicating they shop from Chinese e-commerce sites. This indicates the strong appeal of the Chinese market for international buyers. Additionally, Germany and the U.S. ranked as the second and third most popular markets for cross-border online purchases.

奥地利是全球跨境电子商务最受欢迎的市场之一。至2023年，超过十分之八的奥地利数字消费者在海外的在线平台进行购物。在所分析的各国中，以色列的跨境购物者比例位居第二，达到85%。另一方面，土耳其的跨境电子商务使用率最低，仅为15%。跨境在线购物在全球电子商务市场中呈现出日益增长的趋势，预计到2030年将达到7.9万亿美元的规模。Statista市场洞察力显示，尽管日本、美国和中国跨境电子商务零售收入份额相对较低，约为两到三个百分点，但比利时和奥地利的跨境收入生成率显著较高，分别达到32%和19%。这表明某些国家更倾向于跨境在线购物，为企业专门针对这些市场提供了有利的机会。来自哪些国家的跨境购物者？一项在全球41个国家进行的调查显示，中国是线上跨境购买最受欢迎的市场，37%的受访者表示他们从中国的电子商务网站购物。这显示出中国市场的强大吸引力。此外，德国和美国分别位列跨境在线购买的第二和第三大热门市场。