Computer Image 1992

Image of computer companies. Topics: Degree of familiarity with and without support of manufacturing companies from the computer business; best computer manufacturer; comparison of the image of the manufacturers Commodore, IBM, Siemens-Nixdorf regarding their financial situation, their reputation, employee orientation, quality of leadership, technological development, customer-friendliness, willingness to help or cooperation, product quality, environmental consciousness and sponsoring activities of the companies; computer use in education, at work and privately; presence of a computer in household; manufacturer and brand of computer as well as primary use; current intent to purchase a computer and preferred manufacturer.