Number of monthly active Instagram users 2013-2021

How many people use Instagram? Instagram is a social media app which focuses on photo and video sharing. It is owned by Facebook, which recently rebranded as Meta, in a move towards the metaverse. As of December 2021, Instagram reached a new milestone of 2 billion active users worldwide. The platform previously reached 1 billion users in June 2018. Users aged 25 to 34 years made up the biggest Instagram user group by age worldwide, followed by 18 to 24 year olds. Overall, men accounted for 51.6 percent of global Instagram users.Most popular Instagram accounts and content Footballer Cristiano Ronaldo was the most followed person on Instagram as of 2021, with approximately 315 million followers. Ranked in second and third position were the Rock and Ariana Grande, both having over 250 million followers each.It’s not only athletes and actors who drive the views on Instagram though. Instagram has long since become a medium for people and communities to spread their messages, and in the past two years, social activists and educators have used Instagram for their movements. Political and educational accounts generate high engagement rates with their content. Posts from political accounts receive an average engagement rate of 2.74 percent and educational posts receive an average of 2.56 percent. Social media usage worldwide There are 3.4 billion social media users worldwide and this is expected to increase to 4.41 billion by 2025. Instagram is most popular in India with a total of 201.1 million users, followed by the U.S. with 157.1 million and Brazil with 114.9 million active users. Instagram is the fourth most popular social media site in the world, after Facebook, YouTube and WhatsApp, respectively. As of October 2021, Brunei was the country with the highest Instagram audience reach with 92 percent of the population using the platform. This was followed by Guam with 79.2 percent and the Cayman Islands with 78.8 percent audience reach.As of October 2021, Facebook had almost 3 billion users worldwide. The penetration rate for Facebook in the United States in 2021 was 70.59 percent and it is expected to reach 76.87 percent by 2026.

Instagram的使用者究竟几何？Instagram是一款专注于照片和视频分享的社交媒体应用。该应用由Facebook拥有，Facebook近期已更名为Meta，以向元宇宙迈进。截至2021年12月，Instagram的全球活跃用户数已突破20亿大关。该平台曾在2018年6月实现10亿用户里程碑。全球范围内，25至34岁的用户群体构成了Instagram最大的用户年龄层，其次是18至24岁的年轻用户。总体而言，男性用户占全球Instagram用户的51.6%。最受欢迎的Instagram账户及内容中，足球运动员克里斯蒂亚诺·罗纳尔多在2021年成为Instagram上最受关注的个人，拥有约3.15亿关注者。排名第二和第三的是摇滚明星和歌手阿丽亚娜·格兰德，两人均拥有超过2.5亿的关注者。然而，推动Instagram观看量的不仅仅是运动员和演员。Instagram早已成为人们和社区传播信息的媒介，在过去两年中，社会活动家和教育工作者也利用Instagram进行他们的运动。政治和教育账户通过其内容产生了高参与度。政治账户的帖子平均参与率为2.74%，教育帖子的平均参与率为2.56%。全球社交媒体的使用情况全球社交媒体用户已达34亿，预计到2025年将增至44.1亿。Instagram在印度最受欢迎，总用户数达到2.011亿，其次是美国，有1.571亿活跃用户，巴西则以1.149亿活跃用户紧随其后。Instagram在全球社交媒体网站中排名第四，分别落后于Facebook、YouTube和WhatsApp。截至2021年10月，文莱是Instagram受众覆盖率最高的国家，92%的国民使用该平台。其次是关岛，受众覆盖率为79.2%，开曼群岛的受众覆盖率为78.8%。截至2021年10月，Facebook的全球用户数接近30亿。2021年美国Facebook的渗透率为70.59%，预计到2026年将达到76.87%。