Strategic Roles of Entrepreneurial Orientation and Dynamic Capabilities in Driving e-Commerce Adoption among SMEs in West Java

Abstract— This study examines the impact of Entrepreneurial Orientation (EO) and Dynamic Capabilities (DC) on E-Commerce Adoption (EA) among Micro, Small, and Medium Enterprises (MSMEs) in West Jakarta. Drawing upon the Resource-Based View (RBV) and the Technology–Organization–Environment (TOE) framework, the research analyzes survey data from 443 MSMEs using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings reveal that two EO dimensions, proactiveness and risk-taking, have a positive and significant impact on EA. However, innovativeness and DC do not exhibit significant effects, suggesting gaps in strategic resource alignment or digital readiness. These results align with the challenges faced by ASEAN-wide initiatives, such as SEADHi, which similarly struggle with capability gaps and fragmented digital ecosystems. The study highlights the importance of comprehensive digital support, targeted policy interventions, and regional collaboration in enhancing the resilience and competitiveness of MSMEs. Future research should consider moderating variables, such as digital literacy, access to infrastructure, and institutional support, to understand the pathways to sustainable digital transformation better. Keywords: Entrepreneurial Orientation, Dynamic Capability, E-Commerce Adoption, MSMEs, Resource-Based View (RBV), West Jakarta, SEADHi摘要——本研究探讨了创业导向（Entrepreneurial Orientation, EO）与动态能力（Dynamic Capabilities, DC）对西雅加达微型、小型及中型企业（Micro, Small, and Medium Enterprises, MSMEs）采用电子商务（E-Commerce Adoption, EA）的影响。本研究基于资源基础观（Resource-Based View, RBV）与技术-组织-环境（Technology–Organization–Environment, TOE）框架，采用偏最小二乘结构方程模型（Partial Least Squares Structural Equation Modeling, PLS-SEM）分析了443家微型、小型及中型企业的调研数据。研究结果显示，创业导向的两个维度——前瞻性与风险承担——对电子商务采用具有显著正向影响。然而，创新性与动态能力未表现出显著影响，这表明战略资源匹配或数字化准备度存在缺口。该研究结果与东盟（ASEAN）范围内相关举措（如SEADHi）所面临的挑战相符，此类举措同样面临能力缺口与数字化生态碎片化的问题。本研究强调了全面数字化支持、针对性政策干预与区域协作对于提升微型、小型及中型企业韧性与竞争力的重要性。未来研究应考虑纳入数字素养、基础设施获取与制度支持等调节变量，以更好地理解可持续数字化转型的实现路径。 关键词：创业导向、动态能力、电子商务采用、微型、小型及中型企业、资源基础观（Resource-Based View, RBV）、西雅加达、SEADHi