Share of households with IPTV subscription South Korea 2013-2023

According to a survey conducted in South Korea in 2023, around 62 percent of households held a subscription to Internet Protocol television (IPTV). Since 2013, IPTV broadcast subscriptions have continuously increased in number. Overall, 98.8 percent of South Korean households were subscribed to paid television broadcasts that year. Down with cable and up with IPTV In recent years, the TV market in South Korea also followed the trend of offering web-based services; the revenue of IPTV and digital cable TV had more than doubled in 2019 when compared to 2013, though it has since dropped again. The composition of the market also shifted to a more internet-focused landscape. While IPTV subscription rates increased, the subscription rates for cable television decreased in South Korean households. Further changes in media consumption In 2022, television was the main medium of media consumption in South Korea, with paper media becoming an outdated source of information or entertainment. However, more disruptions were on the horizon for the South Korean media market. In the absence of paid OTT services, YouTube was a more popular alternative than traditional television. The reactions of established players in the TV sector to the increasing popularity of new streaming services will be something to keep an eye on for the future.

根据2023年在韩国进行的一项调查，大约62%的家庭订阅了互联网协议电视（IPTV）。自2013年以来，IPTV的广播订阅数量持续增长。总体而言，当年98.8%的韩国家庭订阅了付费电视广播。有线电视的衰落与IPTV的兴起并行不悖。近年来，韩国的电视市场也顺应潮流，提供基于网络的服务；与2013年相比，2019年IPTV和数字有线电视的收入增长了超过一倍，尽管此后有所下降。市场的构成也转向了更加网络化的格局。随着IPTV订阅率的提升，韩国家庭的有线电视订阅率则相应下降。媒体消费方式的进一步转变在2022年，电视在韩国成为了媒体消费的主要渠道，而纸质媒体则成为了过时的信息或娱乐来源。然而，韩国媒体市场未来的变革尚待揭晓。在没有付费的流媒体服务的情况下，YouTube比传统电视更受欢迎。关注电视领域既定玩家对新流媒体服务日益增长的受欢迎程度的反应，将是未来值得关注的重要方向。