Dataset : Technology, Learning, Innovation Capabilities on Marketing Performance of Food and Beverage MSMEs in Jakarta Metropolitan Area

This Dataset was collected from Food and Beverage MSMEs owners in the Jakarta Metropolitan Area through online forums, such as social media and MSMEs communities by offline. The research used a quantitative method analyzed with SmartPls based on Hair et al rule for data sample. Data include indicators of Technology Capability, Learning Capability, Innovation Capability, and Marketing Performance.本数据集采集自雅加达都会区的食品饮料类中小微企业（Micro, Small and Medium Enterprises, MSMEs）经营者，数据收集通过线上渠道（含社交媒体、中小微企业社区论坛）及线下方式完成。本研究采用定量研究方法，基于Hair等人针对样本数据制定的准则，使用SmartPls软件开展数据分析。数据集涵盖技术能力、学习能力、创新能力及营销绩效四类观测指标。