Data underlying the publication 'Food in motion: Lively display of freshness or last spasms of living beings?'

We determined consumer evaluations of 14 videos that were based on online videos of (people preparing and consuming) moving food products. Each video was 10 s long. Participants (N=710) rated their emotional responses to the food (disgust, fear, fascination), their tendency to empathize with the beings in the video, characteristics of the movements, and how they experienced the food. More details can be found in the paper. Because we could not share the videos we used for copyright reasons, the 10s experimental videos can be obtained from the authors.