Data to model the customer Knowledge Management, Impact on Satisfaction, Loyalty, and Firm Performance: A Guidance for Analysis

Subject area Business management, Marketing, Customer knowledge management, Customer satisfaction, Customer loyalty More specific subject area Customer Knowledge Management, Satisfaction, Loyalty, Firm Performance Type of data Tables, figures How data was acquired Data were collected essentially by distributing questionnaires to respondents who only resident patients at the private hospitals in jordan Data format Raw, analysed, descriptive and statistical data Parameters for data collection To collect data, a self-administered questionnaire survey was conducted from beginning of the September, 2019 to mid-January 2020 private hospitals in Jordan. The population included only resident patients. Also the questionnaire was consisted of two sections. The first section was personal data. The second section measured the relationshipbe tween customer knowledge management on customer satisfaction, customer loyalty, and firm performance in the Private hospitals, Jordan. Description of data collection Sample consisted of Patients clients for private hospitals in Jordan – Patients clients are the source of data about satisfaction and loyalty indicators - The direct impact of customer knowledge management on firm performance is not fully identified in private hospitals in Jordan - The Mediating role of satisfaction and loyalty on firm performance is not well explored in literature Data source location Private hospitals, Jordan Data accessibility The data is included with this data articale Value of the data • This data describes the direct impact of customer knowledge management on firm performance, and the indirect impact of customer knowledge management on performance through satisfaction and loyalty.

研究领域：商业管理、市场营销、客户知识管理（Customer Knowledge Management）、客户满意度（Customer Satisfaction）、客户忠诚度（Customer Loyalty）
细分研究领域：客户知识管理、满意度、忠诚度、企业绩效（Firm Performance）
数据类型：表格、图表
数据获取方式：数据主要通过向约旦私立医院的住院患者发放问卷收集获得
数据格式：包含原始数据、分析后数据、描述性数据与统计数据
数据采集参数：本次数据采集于2019年9月初至2020年1月中旬，针对约旦私立医院开展自填式问卷调查。调查对象仅为住院患者，问卷共分为两个部分：第一部分收集受访者个人信息；第二部分用于评估约旦私立医院中客户知识管理对客户满意度、客户忠诚度及企业绩效的影响关系
数据采集说明：本数据集的样本为约旦私立医院的患者客户——患者客户是满意度与忠诚度指标的数据来源。目前约旦私立医院中，客户知识管理对企业绩效的直接影响尚未得到充分界定，且现有文献对满意度、忠诚度在客户知识管理与企业绩效间的中介作用尚未得到充分研究
数据来源地：约旦私立医院
数据可及性：本数据集随本文一同发布
数据集价值：本数据集阐明了客户知识管理对企业绩效的直接影响，以及客户知识管理通过满意度与忠诚度对企业绩效产生的间接影响