LINGUISTIC AND CULTURAL COMPARATIVE ANALYSIS OF WORKS ABOUT ENTREPRENEURSHIP IN ENGLISH AND UZBEK LITERATURE

This article explores the artistic representation of entrepreneurship as a cultural phenomenon within the English and Uzbek literary traditions. Moving beyond a purely economic perspective, the study deciphers the cultural codes embedded in language that shape the identity of an entrepreneur. Corpus-based findings reveal a distinct ideological split: 76% of English literary texts portray entrepreneurship through the lens of individual autonomy and competitive risk-taking. In contrast, 83% of Uzbek literary works frame the entrepreneurial figure within a network of moral obligation and social altruism. While English narratives frequently employ vertical metaphors of "climbing the ladder," Uzbek literature leans toward relational and spiritual metaphors like "spreading abundance" (baraka) and "communal prosperity." These findings highlight how language acts as a guardian of national values, offering significant implications for cross-cultural linguistics and translation theory.本文探究了英语与乌兹别克文学传统中，企业家精神这一文化现象的艺术呈现。本研究摒弃纯粹的经济学视角，解读了潜藏于语言之中、塑造企业家身份认同的文化密码。基于语料库的研究结果显示出鲜明的意识形态分野：76%的英语文学文本以个人自主与竞争性冒险为视角刻画企业家精神。与此形成鲜明对比的是，83%的乌兹别克文学作品将企业家形象置于道德义务与社会利他主义的网络之中。尽管英语叙事常使用“攀登阶梯”这类纵向隐喻，乌兹别克文学则偏向于“播撒富足（baraka）”与“社群繁荣”等关系性与精神性隐喻。本研究结果揭示了语言如何作为民族价值观的守护者，为跨文化语言学与翻译理论研究提供了重要启示。