APPLICATION OF 3D VIRTUAL TECHNOLOGY FOR THE DEVELOPMENT OF DIGITAL SHOWCASES FOR FASHION PRODUCTS IN THE DIGITAL AGE

The advent of Industry 4.0 necessitates comprehensive operational efficiency through digital optimization, prompting a holistic transformation in the fashion industry from design conceptualization to consumer services. Three-dimensional (3D) Virtual Fashion technology has emerged as a disruptive innovation, fundamentally altering product development and consumer presentation paradigms. Conventional two-dimensional (2D) visualization in e-commerce often lacks precision, leading to significant product return rates due to expectation discrepancies. This study aims to investigate the application of Virtual 3D technology as a solution for developing interactive and realistic digital showcases. Employing an empirical approach to 3D development in contemporary fashion coupled with a literature review, this research explores the integration of features such as 360-degree viewing, virtual try-on, and material texture visualization. The findings indicate that implementing 3D digital showcases enhances consumer engagement while significantly reducing operational costs related to physical sampling and product returns. Ultimately, the adaptation of Virtual 3D technology streamlines production phases, accelerates design validation, and establishes valuable digital assets, ensuring competitiveness and sustainability in the digital economy.第四次工业革命（Industry 4.0）的到来，要求通过数字化优化实现全面运营效率，推动时尚行业从设计构思到消费者服务的全链路整体性变革。三维（3D）虚拟时尚技术作为一项颠覆性创新应运而生，从根本上重塑了产品开发与消费者展示的行业范式。电子商务场景下传统的二维（2D）可视化方案往往精度不足，易因消费者预期与实物不符导致较高的商品退换率。本研究旨在探究三维虚拟技术作为解决方案，用于开发交互式与高逼真度的数字展示系统。本研究采用当代时尚领域三维开发的实证研究方法，并结合文献综述，探索了360°全景浏览、虚拟试穿以及材质纹理可视化等功能的集成应用。研究结果显示，部署三维数字展示系统可提升消费者参与度，同时显著降低实体打样与商品退换相关的运营成本。最终，三维虚拟技术的应用可优化各生产环节、加快设计验证进度，并打造具有高价值的数字资产，助力企业在数字经济中维持竞争力与可持续发展能力。