Data set on corporate image of fast-moving consumer goods concerning cause-related marketing

The dataset consists of Corporate image of fast-moving consumer goods in connection with cause-related marketing.Dataset is based on questionnaire having thirteen five point scale likert scale statements along with the demographic variables.The questionnaire is drafted based on factors contributing to corporate image of fast-moving consumer goods concerning cause-related marketing such as consumer cause identification,Type of cause-related marketing campaigns,Guilt appeal and Inferred motive.The responses of likert scale statements were in the form of 'Strongly Agree', 'Agree', Neutral', 'Disagree', Strongly Disagree', and they were coded as 5,4,3,2,1 respectively for positive statements and 1,2,3,4,5 respectively for negative statements本数据集聚焦于与事业关联营销（cause-related marketing）相关的快消品企业形象。数据集基于一份调研问卷构建，问卷包含13道李克特（Likert）五点量表题项，并配套纳入人口统计学变量。该问卷的设计依据为与事业关联营销相关的快消品企业形象影响因素，具体涵盖消费者事业识别、事业关联营销活动类型、愧疚诉求以及推断动机。李克特量表题项的作答选项依次为“非常同意”“同意”“中立”“不同意”“非常不同意”；针对正向题项，各选项分别编码为5、4、3、2、1，针对负向题项则分别编码为1、2、3、4、5。