Minimum value consumers motivated to redeem coupons in the UK 2011-2014

This statistic illustrates the minimum value at which consumers feel motivated to redeem coupons in the United Kingdom from 2011 to 2014. According to the annual surveys, UK consumers are most likely to redeem coupons valued at least one or five British pounds. The share of respondents motivated to redeem five pound and one pound coupons increased by around 40 percentage points between 2011 and 2012.

本统计图展示了2011年至2014年间，英国消费者在何种最低消费额度下会主动兑换优惠券。根据年度调查结果显示，英国消费者最倾向于兑换价值至少一英镑或五英镑的优惠券。2011年至2012年间，愿意兑换五英镑和一英镑优惠券的受访者比例增长了约40个百分点。