Automobile Vehicles Shopper In Market

GearUp™ is a high-performance behavioral marketing database featuring consumers
who have shown verified interest in purchasing a new or used vehicle. Using realtime digital intent signals such as search activity, content interaction, website visits,
and social engagement, GearUp™ pinpoints individuals actively researching auto
purchases across a wide spectrum of brands and categories. From luxury intenders
browsing BMW, Mercedes-Benz, Porsche, and Lexus, to budget-conscious buyers
exploring Jeep, Subaru, Hyundai, or Kia, these consumers are brand-aware, in-market,
and ready to act. In addition to vehicle shopping, many also show interest in related
categories like auto insurance, financing, maintenance, parts, and accessories,
making them ideal targets for a wide range of auto-related offers. With multichannel
access and deep targeting capabilities, GearUp™ puts your campaign in front of
motivated buyers before they set foot on a dealership lot.

The GearUp™ file is built using a combination of advanced behavioral modeling and
verified intent signals from digital environments. Data is sourced from a variety of
high-quality inputs, including automotive search activity, vehicle listing interactions,
social engagement, online form fills, and content consumption across car review sites
and dealership platforms. Each record is scored for recency and intensity of interest,
then enriched with demographic and financial overlays for enhanced targeting. The
file is NCOA (National Change of Address) processed, CASS-certified, and regularly
updated to maintain accuracy and deliverability.