GWI USA – Consumer Trends, Insights & Market Data

America’s changing - fast. This ongoing study, representing 250 million people from across 50 states, helps you understand today’s diverse US consumers and how they think, feel, and behave. GWI USA focuses on topics such as:
- Sports
- Multi-cultural (language, lifestyles, etc)
- Political (leanings, fears/worries)
- Healthcare
- Video streaming
- Media consumption
- Finance
- Working professionals

This sample dataset gives you access to our 'Demographics', 'Lifestyle', 'Attitudes & Interests' and 'Sports & Exercise' categories

To understand this sample dataset in detail, see SQL queries below and full data guide here https://docs.google.com/document/d/1BiQafavvp2MNojJli-J4mWnrcLbmlGDfkAjytC75BaU/edit

Please contact us if you would like to discuss, or get access to the full dataset and the latest quarterly updates.

Full GWI data coverage found here (Select ‘USA’ to see the data taxonomy for this dataset) https://www.gwi.com/data-coverage

For more examples of how GWI data can provide your organisation with powerful insights, check out our ‘Biggest Consumer Trends for 2024’ report https://blog.gwi.com/trends/biggest-consumer-trends

搜集汇总

背景与挑战

背景概述

该数据集基于对全美50个州2.5亿人口的持续研究，旨在理解美国消费者的多样性及其思维、感受和行为方式。它涵盖了体育、多元文化、政治、医疗保健、视频流媒体、媒体消费、金融和职场专业人士等多个关键主题，并提供人口统计、生活方式、态度与兴趣等类别数据。