Place of last made purchase in Poland 2022, by category

In 2022, places in Poland where the last remembered purchase was made differed depending on the product category. The vast majority of food purchases were made in traditional stores (81 percent). Customers most often chose multi-channeling while purchasing electronics, fashion, and beauty products.

在2022年，波兰境内，基于最后一次记忆中的购买行为，不同产品类别的购买地点存在差异。在食品购买方面，绝大多数（占比81%）的消费者选择在传统商店进行交易。而在电子产品、时尚及美容产品的购买过程中，消费者则更倾向于多渠道购物模式。