Omnibus Survey 2024: Usage of Artificial Intelligence in E-Commerce

In this 2024 edition of the Omnibus Survey, we surveyed 783 participants across Indonesia, focusing on ten key variables relevant to AI as a service in e-commerce. We highlighted key findings from each variable, showcasing contrasts across various demographic profiles. These insights aim to deepen understanding of how AI shapes the digital marketplace and provide actionable takeaways for businesses looking to refine their AI-driven strategies.

在2024版综合调查中，我们覆盖印度尼西亚全境调研了783名受访者，聚焦电子商务(e-commerce)领域人工智能(Artificial Intelligence)服务相关的10项核心变量。我们针对每一项变量提炼了核心研究成果，展现了不同人口统计学特征群体间的差异。本研究所得洞察旨在深化人们对人工智能如何重塑数字市场的认知，并为希望优化自身人工智能驱动型业务战略的企业提供切实可行的实践参考。