The relative importance of ski resort- and weather-related characteristics when going alpine skiing: data from a rating-based conjoint survey

The data are related to two research articles: “The relative importance of ski resort-and weather-related characteristics when going alpine skiing” [1] and “Optimal pricing of alpine ski passes in the case of crowdedness and reduced skiing capacity” [2]. A rating-based conjoint survey experiment on active alpine skiers at a big ski area located in Inland Norway was performed in February of 2018 to collect the data and pertain to 400 respondents doing more than 7200 ratings. A total of ten versions of the same questionnaire type were used to obtain information about preferences on ski resort- and weather-related characteristics when going alpine skiing. We display the raw data organized such that they can be easily downloaded and used directly to either (1) replicate the analyses performed in the related research articles, or (2) run one’s own analyses on the topic of interest. The data may also be useful to lecturers teaching students about the key concepts of survey experiments and causal modelling.

本数据集关联两篇研究论文[1][2]：《阿尔卑斯滑雪出行中滑雪胜地与气象相关特征的相对重要性》与《拥挤场景与滑雪运力缩减下阿尔卑斯滑雪季票的最优定价》。2018年2月，研究团队于挪威内陆某大型滑雪度假区，针对活跃阿尔卑斯滑雪者（alpine skiing）开展基于评分的联合分析调查实验以采集数据，最终共回收400份有效问卷，受访者累计提交超过7200条评分数据。本次实验共采用10种同型问卷，以收集滑雪者开展阿尔卑斯滑雪出行时，对滑雪胜地与气象相关特征的偏好信息。本数据集提供经过整理的原始数据，可直接下载并用于两类场景：（1）复现上述两篇研究论文中的分析流程，（2）针对自身感兴趣的相关主题开展自主研究。此外，本数据集亦可用于向学生讲授调查实验与因果建模（causal modelling）核心概念的教学工作。